Advertising Campaign | November 2018

MOUNTAIN EQUIPMENT AW'18

There is a reason the Mountain Equipment name has been synonymous with cutting edge alpinism for the last six decades, and it's that no compromise, real-deal commitment to quality that we wanted to capture in our most recent collaboration with them for their 2018/19 winter campaign. With Ben Nevis coated in verglas we needed to match the attitude of Mountain Equipment athlete Nick Bullock and raise our game to tackle all Scotland's highest mountain could throw at us - a fitting tribute to one of the world's most authentic adventure brands.
Client - Mountain Equipment / Gore-Tex
Photographer/Cinematographer - Lukasz Larsson Warzecha Producer - Ulrika Larsson Executive Producer/Creative Director - Richard Bailey Climbers - Nick Bullock, Keith Ball, Beth Wilson
PROJECT DELIVERABLES:
- key hero winter climbing images
- selection of supporting images
- narrative video story + trailer 16:9
- social media highlights reel 9:16